Strategic Account Executive

Michelle Sigel

Strategic Account Executive

Michelle joined Boston Baking as a Strategic Account Executive in June 2018. She is a seasoned professional with 25 years of experience in sales, management, and procurement environments. Michelle is a career driven, passionate and motivated team player. Over the years, she has cultivated and nurtured numerous business relationships and provides exemplary customer service to her customer base.

Michelle works with Kristen, the VP of Sales. Her focus is on new business development, incremental category growth and customer retention, while effectively communicating Boston Baking’s mission and value proposition.

In 1989, Michelle graduated from Stoughton High School with honors. She went on to Babson College, graduating in 1993 with a Bachelor of Science in Marketing and an accelerated concentration in Human Behavior. She graduated Magna Cum Laude.

In her spare time, Michelle loves to travel and enjoys long distance speed walking. She also loves to bake at home for her friends and family testing out new recipes. Michelle has 2 active boys that keep her busy and on her toes.